As president, Bruce is the principal executive officer of the corporation and supervises and controls its business affairs. He presides at meetings of the shareholders and board of directors. He is responsible for the formulation of medium- and long-range business plans for the firm, for devising the philosophy and goals of the practice, and for the successful monitoring and execution of these goals. Bruce is responsible for identifying trends and conditions that could affect the ability of the firm to meet long-range goals, working closely with the executive vice presidents. Bruce serves as the chief representative for the firm in all matters regarding the board, the staff, the clients, the public, and the profession.
Bruce joined Ayres Associates in 1990. He spent the first four years designing bridges and performing construction observation for the transportation structures division and in 1994 moved to the transportation highways group, where he served as manager and then vice president of Midwest transportation.
Bruce was promoted to executive vice president in 2015 and became president at the end of 2018.