Over the years, we’ve been honored to welcome some of the most talented minds in the industry to our team, and our partners benefit from their knowledge, guidance, and expertise.

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Sue Leith

Marketing Director

Eau Claire, WI

"Despite being at Ayres for more than 23 years, it feels at times like I started just yesterday. I've been offered so many opportunities and love working here for more reasons than I can count. I've never had a day that I didn't want to come to work because of my job."
Susan Vasey Leith

Sue is Ayres' director of marketing. She joined Ayres in 1990 with a bachelor of science in geology and served as a hydrogeologist and later a project manager. She has supplemented that formal education with ongoing training in related sciences and marketing, earning an associate degree in marketing in 2010 and completing the Society for Marketing Professional Services' course to become a certified professional services marketer. She completed her master of business administration in 2014.

Sue maintains her Wisconsin professional geologist license and has an active interest in the field. As director of marketing, Sue helps guide Ayres' business development activities by establishing marketing strategies to fulfill company goals. She is responsible for Ayres' communications and branding efforts; she also develops and maintains relationships with existing and potential clients.

Sue's areas of expertise include the following:

  • Business development
  • Branding
  • Client liaison
  • Groundwater protection and management
  • Water supply and distribution
  • Certified Professional Services Marketer
  • AS, Marketing, Chippewa Valley Technical College
  • MBA, Marketing, Globe University
  • BS, Geology, University of Wisconsin-River Falls
  • Registered Professional Geologist, WI