Tag: Branding

Storytelling Campaigns Spur Brownfield Redevelopment

By Matt Ashby, AICP It’s part of human nature to love a good story. Stories bring us together, spark ideas, and activate people’s imaginations, all of which are needed to transform an unloved and unlovely brownfield into a vibrant new community centerpiece. Brownfields often sit vacant because they are daunting and complex, easier to be… Read More »

Catalyst Development Starts with Solid Brand

By Matt Ashby, AICP, CUD The term “catalyst” is defined as someone or something that initiates change, and the word has become quite popular in redevelopment circles. But if “catalyst” still smacks of jargon, here’s a translation of what it means in the redevelopment world: A catalyst is a place where a developer sees investment… Read More »