Archive

Colorado Pickaxe Branding Toolkit

The Ayres team understands the power of a good story. Our approach has always been to develop communication tools with and for our clients, which is what we did for Colorado’s Main Street Pickaxe Project. Through the use of collaborative activities and workshops, we helped 19 Main Street organizations assess their current communication strategies, develop… Read More »

Princeton Branding Strategy

Ayres was selected to provide downtown Princeton, West Virginia, with a much needed comprehensive branding strategy to help the community overcome negative impressions that don’t reflect positive changes happening in the city. The branding strategy focuses specifically on Mercer Street, evaluating its history and perceived strengths and weaknesses, as well as identifying future opportunities for… Read More »