Colorado Main Street Pickaxe Branding Toolkit

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The Ayres team understands the power of a good story. Our approach has always been to develop communication tools with and for our clients, which is what we did for Colorado’s Main Street Pickaxe Project.

Through the use of collaborative activities and workshops, we helped 19 Main Street organizations assess their current communication strategies, develop visual and verbal collateral, and identify local success stories.

Beyond learning about various communication tools, the Main Street organizations were left with the skills needed to effectively communicate their impact to various target audiences, which is essential when recruiting new volunteers and donors, courting new business owners, partnering with investors, and cultivating sponsors. Our efforts helped create messages that will grow and produce results over time.

Ayres and Colorado Main Street won the 2019 Colorful Colorado Award from Downtown Colorado, Inc., for their work on the Pickaxe Project.

Project Information

Client's Name

Colorado Department of Local Affairs


Various Municipalities, CO

Primary Service

Planning + Development


State + Federal + Tribal