Ayres was retained by Gray Television as part of a multi-disciplinary team to provide comprehensive design services for the new Channel 15 television studio and headquarters in Madison, Wisconsin.
Ayres staff worked collaboratively with the building architect, interior designers, and lighting specialists to create a cutting edge modern media outlet. The project was awarded LEED (Leadership in Energy and Environmental Design) Silver certification and features a blurring of the interior and exterior environments. Large glass curtains allow for ground plane elements to bridge the spaces, and the lobby boasts a two-story living wall.
A staged approach for demolition and construction was developed to maintain operations of the existing studio facilities while the new construction was taking place.